| OTTAWA, CANADA, October 21, 2008—20Q.net Inc.’s sophisticated A.I. guessing game is the brains behind 20Q, Endemol International’s
next game show hit. Endemol, the creators of such prime time hits as Deal or No Deal, Who Wants to be a Millionaire and Are You Smarter than a 5th Grader?, have licensed the power of the eerily clever 20Q A.I. to fuel their next
game show production, the ultimate showdown of Man vs. Machine. Endemol unveiled their new global format 20Q in October 2008 at MIPCOM, the world’s audiovisual content market, in Cannes. It’s a high-octane
variation of the game, found on the 20Q.net website. Three randomly selected contestants from the studio audience take on the digital smarty-pants, Q, in a race to deduce a mystery object in twenty questions or less. The player with the
best performance goes head-to-head with Q in the final round for a chance to win a hefty cash prize. For the contestants, it’s a game of pressure-cooker strategy: should they guess early-before Q or
a human opponent beats them to the punch and risk going home empty-handed-or should they wait for just one more clue? The first to guess the mystery object wins...
About 20Q
20Q is an artificial intelligence, a website, a company and a phenomenon that speaks for itself at http://20q.net. Players think of something, and 20Q guesses what is on their mind, in twenty
questions or less. Inventor Robin Burgener has nurtured this A.I. technology since he created it in 1988. In its first ten years it played 2,000 games. It’s popularity increased by leaps and bounds over the next ten
years and by its twentieth birthday it had played more than 63 million games and asked more than half a billion questions. Each time the online game is played it learns a little more. With its ability to learn and discern,
20Q has evolved from an experiment in artificial intelligence into marketable software, built on the capabilities of the A.I. Mattel, Inc. makes the handheld versions of the original 20Q Classic game, 20Q Harry Potter,
20Q The Simpsons, 20Q People, 20Q TV, 20Q Rock & Pop, and more specialty versions yet to come. Millions of the popular and addictive handheld versions have been sold worldwide. Translated into more than 20 languages, players from around the world
have the chance to train it and test its knowledge. You can take the game with you wherever you go by downloading the mobile version distributed by Digital Chocolate, the mobile gaming company founded by Trip Hawkins.
Some accolades and awards that 20Q has received include the Toy Industry Association’s Electronic Toy of the Year, the Canadian Toy Testing Council’s Toy of the Year, the Oppenheim Platinum Toy award, and the
U.K. Toy Retailers’ Association Special Recognition Award. About Endemol International
Endemol International is the worldwide sales and licensing arm of Endemol, a global leader in entertainment
programming. The company produces premium content for the world’s major broadcasters and digital media platforms, creating entertainment that plays across TV, online and mobile.
Endemol comprises an international network of companies that spans 25 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa
and Australia. The company’s creative teams around the world are continuously developing new formats and entertainment properties for the world’s major broadcasters and leading digital media outlets. Endemol
now has a library of over 2400 titles covering all genres. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit www.endemol.com.
About MIPCOM
MIPCOM is the global content event for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers
in the TV, film, digital and audiovisual content, production and distribution industry with the only market conference and networking forum to discover future trends and trade content rights on a global level.
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